Sæbe

Design Challenge

This project was a part of a Danish health campaign and the challenge was to come up with a brand that would promote sanitation and have an eye-catching design. The concept would have to be memorable, out of this world, and appealing to young audiences.

Solution

Sometimes, a combination of bold colors, shapes, whimsical animal illustrations paired with an identifiable logo can envoke a positive and happy response. The fresh & fruity word associations were created to introduce a memorable product to promote heavy lathering and cleanliness.